Privacy Policy

Last updated: August 5, 2026

1. Introduction

This Privacy Policy explains how Superior Roofing Company ("Superior Roofing," "the Company," "we," "us," or "our") collects, uses, discloses, and protects information when you visit heysuperior.com (the "Site"), engage our virtual roofing consultation and estimating services, or use your homeowner progress dashboard (together, the "Services").

By accessing or using the Services, you acknowledge that you have read and understood this Policy. If you do not agree with it, please do not use the Services.

This Policy should be read together with our Terms of Service.

2. Who We Are and How to Reach Us

  • Company: Superior Roofing Company
  • Address: 6511 Lexington St, Duluth, Minnesota
  • Email: info@heysuperior.com
  • Phone: 218-248-6060
  • Website: https://heysuperior.com

3. Scope

This Policy applies to information we process about homeowners, prospective customers, Site visitors, and other individuals who interact with the Services. We operate across multiple U.S. states, including Minnesota, Wisconsin, Iowa, Illinois, Michigan, Missouri, Ohio, Indiana, Nebraska, and North Dakota. The Services are directed to users in the United States.

4. Definitions

  • Personal Data / Personal Information – information that identifies, relates to, or could reasonably be linked with a particular individual or household.
  • Property Data – information about a property, including its address, satellite and aerial imagery, LiDAR measurements, 3D scans, structural and architectural details, and derived models.
  • Biometric Identifier – a retina or iris scan, fingerprint, voiceprint, or scan of face or hand geometry, and any information based on such an identifier used to identify an individual.
  • Service Provider / Processor – a third party that processes information on our behalf and under our instructions.
  • Usage Data – information collected automatically about your interaction with the Services (for example, IP address, device and browser type, and pages viewed).

5. Information We Collect

5.1 Information you provide

  • Contact and identity information: name, email address, phone number, and mailing address.
  • Property information: the address and location of the property to be assessed, ownership or occupancy details, and any structural, architectural, or project details you share.
  • Account information: credentials and settings for your homeowner progress dashboard.
  • Project and transaction information: quote requests, selections, approvals, e-signatures, scheduling, and billing details (payment card processing is handled by our payment providers; we do not store full card numbers).
  • Communications: messages, photos, videos, and other content you send us by form, email, SMS, phone, or through the dashboard, and records of those communications.
  • Biometric identifiers, where you provide them for identity verification (see Section 10).

5.2 Property Data we collect or generate

To prepare virtual assessments and estimates, we collect and generate Property Data about the target property, including:

  • satellite and aerial imagery;
  • LiDAR measurements and point-cloud scans;
  • roof geometry, dimensions, pitch, and material details;
  • architectural and structural attributes; and
  • 3D CAD models, renderings, and telemetry reports derived from the above.

Some Property Data is obtained from third-party data providers and public or licensed sources, and some is generated by our own tools.

5.3 Information collected automatically

When you use the Site we automatically collect Usage Data through cookies and similar technologies, including IP address, device identifiers, browser type, referring pages, and interactions with the Site. See Section 7.

6. How We Use Information

We use information to:

  • provide, operate, and maintain the Services, including your homeowner progress dashboard and remote video updates;
  • generate virtual assessments, 3D CAD models, renderings, estimates, and telemetry reports for the target property;
  • verify identity and secure account access;
  • process quotes, digital approvals, e-signatures, scheduling, and payments;
  • communicate with you about your project, appointments, service updates, and support requests;
  • send marketing and promotional messages where permitted, and measure and improve the effectiveness of our advertising, including targeted advertising (see Sections 7 and 9);
  • analyze usage to maintain, secure, and improve the Services;
  • detect, prevent, and respond to fraud, abuse, and security incidents; and
  • comply with legal obligations and enforce our agreements.

We use each category of information for the purposes for which it was collected and for compatible purposes consistent with this Policy.

7. Cookies, Analytics, and Tracking Technologies

We use cookies, pixels, SDKs, and similar technologies to:

  • enable essential Site functionality and remember your preferences;
  • measure and analyze traffic and performance; and
  • deliver and measure advertising, including cross-context behavioral (targeted) advertising through third-party ad and analytics partners.

You can control cookies through your browser settings and, where offered, through our cookie or privacy-choices controls. Disabling some cookies may limit Site functionality. We honor recognized opt-out preference signals (such as Global Privacy Control) where required by law. See Section 9 for your advertising opt-out choices.

8. How We Share Information

We do not sell your personal information for money. We share information only as described below:

  • Service Providers / Processors who support the Services under contract, including:
    • hosting, storage, and infrastructure providers;
    • satellite, aerial imagery, and LiDAR / property-data providers;
    • 3D modeling, CAD, and rendering tools;
    • e-signature and digital-approval platforms;
    • payment processors;
    • communications providers (email and SMS); and
    • analytics and advertising partners.
  • Installation and field crews / subcontractors engaged to inspect, measure, or perform work on your property, who receive the property and project information needed to do so.
  • Advertising and analytics partners, in connection with targeted advertising as described in Sections 7 and 9. Depending on your state, this activity may be treated as "sharing" or a "sale" and is subject to your opt-out rights.
  • Business transfers: in a merger, acquisition, financing, reorganization, or sale of assets, subject to protections consistent with this Policy.
  • Legal and safety: to comply with law, respond to lawful requests, enforce our agreements, or protect the rights, safety, and property of the Company, our customers, or others.
  • With your consent or at your direction.

We do not sell, lease, trade, or otherwise profit from biometric identifiers (see Section 10).

9. Your Privacy Choices: Targeted Advertising and Opt-Outs

We engage in targeted advertising and use analytics that may involve disclosing certain identifiers and usage data to advertising partners. You may opt out of this activity at any time:

  • use our cookie / privacy-choices controls on the Site;
  • enable a recognized opt-out preference signal such as Global Privacy Control; and/or
  • contact us at info@heysuperior.com with the subject line "Privacy Choices."

Opting out of targeted advertising does not stop all advertising; you may still see non-personalized ads. We do not use sensitive personal information for targeted advertising, and we do not knowingly process the data of minors for targeted advertising.

10. Biometric Information

Where the Services use biometric identifiers (for example, for identity verification in connection with dashboard access or remote video), the following applies. This section reflects the requirements of the Illinois Biometric Information Privacy Act (BIPA) and comparable laws.

  • Consent. We collect, capture, or store a biometric identifier only after informing you in writing of the purpose and the length of time for which it will be collected, stored, and used, and after obtaining your written consent. An electronic signature satisfies this requirement.
  • Purpose. We use biometric identifiers solely to verify identity and secure access to the Services, and for no incompatible purpose.
  • No sale. We do not sell, lease, trade, or otherwise profit from your biometric identifiers or biometric information.
  • Limited disclosure. We disclose biometric data only with your consent, when required to complete a transaction you request, or when required by law or valid legal process.
  • Retention and destruction. We retain biometric identifiers only as long as needed for the purpose collected, and we permanently destroy them when that purpose has been satisfied or within three (3) years of your last interaction with us, whichever occurs first, in accordance with our written retention schedule.
  • Safeguards. We store, transmit, and protect biometric data using a reasonable standard of care and in a manner at least as protective as we use for other confidential and sensitive information.

11. Your Privacy Rights

Depending on your state of residence, you may have some or all of the following rights regarding your personal information:

  • Access / Know – confirm whether we process your personal information and obtain a copy.
  • Correct – request correction of inaccurate personal information.
  • Delete – request deletion of your personal information.
  • Portability – obtain a portable copy of certain information.
  • Opt out – opt out of targeted advertising, the "sale" or "sharing" of personal information, and certain profiling (see Section 9).
  • Withdraw consent – where processing is based on consent.
  • Non-discrimination – you will not receive discriminatory treatment for exercising these rights.
  • Appeal – if we deny your request, you may appeal by replying to our decision; if your appeal is denied, you may contact your state Attorney General.

How to exercise your rights. Submit a request to info@heysuperior.com. We will verify your identity before responding and will respond within the timeframe required by applicable law (generally 45 days, extendable where permitted). You may use an authorized agent where the law allows; we may require proof of authorization.

State laws use different terms and thresholds, and not every right is available in every state. We honor the rights available to you under the law of your state of residence, including the comprehensive privacy laws now in effect in Minnesota, Iowa, Indiana, Nebraska, and other operating states, and BIPA in Illinois.

12. Data Retention

We retain personal information and Property Data for as long as needed to provide the Services and, thereafter, for the applicable warranty and limitations period, and as needed to comply with legal, tax, accounting, and dispute-resolution obligations. Project files such as 3D CAD models, renderings, telemetry reports, and signed documents are retained for this period. Biometric identifiers are retained only as described in Section 10. When information is no longer needed, we delete or de-identify it.

13. Data Security and Account Security

We use reasonable administrative, technical, and physical safeguards designed to protect information against unauthorized access, use, alteration, and disclosure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Your homeowner progress dashboard is protected by credentials that are personal to you. You are responsible for keeping your login credentials confidential, using a strong and unique password, and notifying us promptly at info@heysuperior.com if you suspect unauthorized access. Do not share your credentials.

14. Children's Privacy

The Services are intended for adults and are not directed to children. We do not knowingly collect personal information from children under 13 (or a higher age where required by state law). If you believe a child has provided us personal information, contact us and we will delete it.

15. SMS / Mobile Messaging

If you opt in to SMS, message frequency varies by project term and length. Message and data rates may apply. You can opt out at any time by replying STOP, and get help by replying HELP or contacting info@heysuperior.com. Mobile opt-in data and consent are not shared with third parties for their own marketing purposes. See the SMS terms in our Terms of Service.

The Services may link to third-party websites and services that we do not control. This Policy does not apply to those sites, and we are not responsible for their privacy practices. Review their policies before providing information.

17. Changes to This Policy

We may update this Policy from time to time. We will post the updated version with a new "Last updated" date and, where required, provide additional notice. Your continued use of the Services after an update takes effect constitutes acceptance of the revised Policy.

18. Contact Us

Questions, concerns, or privacy requests:

  • Email: info@heysuperior.com
  • Phone: 218-248-6060
  • Mail: Superior Roofing Company, 6511 Lexington St, Duluth, Minnesota